As recruiters, we read so many resumes it’s often hard to tell what someone is actually skilled in. Make sure your resume doesn’t getting lost in a stack of applications by emphasizing your impact.
Using powerful action words not only adds depth to your achievements but also communicates your proactive approach to potential employers.
FOR EXAMPLE: I did all the marketing or I led all the marketing.
This phrase lacks specificity and fails to convey your impact.
USE THESE INSTEAD:
- Spearheaded all marketing initiatives, resulting in a 30% increase in customer engagement over a 3 year period.
- Orchestrated and executed comprehensive marketing campaigns, driving a 25% boost in sales over a 3 year period (2020-2023).
Now, let’s dive into some examples of words to avoid. And the action words you should use instead.
Words to avoid:
ASSISTED WITH
This phrase downplays your role. Be more assertive.
TASKED WITH
This phrase makes you seem passive. Take a more active stance.
Words to use instead:
MANAGED
- Managed all aspects of marketing campaigns, leading to a significant increase in brand visibility.
INITIATED
- Initiated and executed targeted strategies, resulting in a 40% growth in customer acquisition.
COLLABORATED
- Collaborated with cross-functional teams to implement innovative solutions, contributing to a 25% reduction in costs.
CREATED
- Created and optimized processes, enhancing productivity and reducing errors by 15%.
DIRECTED
- Directed a team of professionals to achieve project milestones ahead of schedule, showcasing leadership skills.
Remember, your resume is a reflection of your professional journey. Using powerful action words not only adds depth to your achievements but also communicates your proactive approach to potential employers. Craft your resume with precision, and let your accomplishments speak volumes.
