Your product can be great, your retail strategy airtight, but if your creative isn’t on point, your brand won’t stand out. In CPG, design and storytelling are often the difference between becoming a household name and getting lost on the shelf. That’s why building the right creative team is one of the smartest investments you […]

And why your words matter more than you think. Let’s get one thing straight: sounding smart isn’t about using big words. It’s about using the right words. And as a leader, the way you speak carries weight. Every Slack message, Zoom call, and team meeting shapes how people perceive you—and how they trust you. But […]

From strategy to storytelling—who you hire shapes how you grow. Building a brand in the health and wellness space isn’t just about beautiful packaging or an active Instagram—it’s about trust. Your marketing team is the voice of your brand, the translator of your values, and the engine behind your growth. And in a saturated industry […]

The Fine Line Between Being Liked and Being Respected as a Leader Here’s the truth: leadership is lonely sometimes. Especially if you care. You want your team to trust you. To come to you. To like you, even. But you also need to lead—set the pace, make the hard calls, and sometimes say no. And […]

Let’s be real: great employees don’t just leave for more money. They leave for better leadership, more growth, and workplaces that actually work for them. In 2025, with career mobility higher than ever and expectations continuing to evolve, employee retention can’t be reactive. If you want to keep your best people, you have to design […]

The next generation of talent isn’t coming—it’s already here. Gen Z (born 1997–2012) is quickly becoming the dominant force in today’s workforce, and they’re not interested in business as usual. Raised on the internet, deeply aware of global challenges, and passionate about values, this generation is changing what candidates expect from employers. To attract and […]

At Good People, we’ve always believed that recruitment is about more than just filling roles—it’s about helping brands grow with clarity, confidence, and aligned talent that drives meaningful impact. That’s why we’re excited to share that we’ve officially joined Retrained—a best-in-class, 8-week program for recruiters committed to delivering a new standard of excellence. This isn’t […]

Our founder Lara Osment just completed the Goldman Sachs 10,000 Small Businesses Program — and we’re bringing the benefits straight to you. What is the 10,000 Small Businesses Program? Launched by Goldman Sachs, this prestigious program helps entrepreneurs grow their businesses and create jobs. It’s an intensive, hands-on curriculum built in partnership with Babson College, […]

Hiring executive leadership isn’t just about experience—it’s about alignment. For brands built on purpose, not just product, it’s crucial to find leaders who care about your mission as much as you do, and who know how to scale it with integrity. Whether you’re hiring a COO, CMO, or Head of People, here’s how to approach […]

AI isn’t here to take over your role—or ours. At Good People, we believe the most important parts of hiring and leadership—like building trust, recognizing potential, and making values-aligned decisions—can’t be outsourced to a bot. Great recruiting still demands human intuition, lived experience, and emotional intelligence. But that doesn’t mean AI has no place. Used […]