At Good People, we believe the heartbeat of every great brand is its people. Products, strategies, and campaigns might evolve – but it’s the talent behind the brand that drives lasting growth. That’s why we do more than just recruit. We build teams. We partner with consumer brands that care about purpose, culture, and impact […]

If it feels like your team is constantly changing, you’re not imagining it. The revolving door of hiring, training, and replacing talent is exhausting—and expensive. Every time a good person walks out the door, your business takes a hit. Not just in cost, but in culture, morale, and momentum. You can’t build something great if […]

Hiring a Head of Marketing isn’t just filling another leadership role. It’s one of the most consequential hires a growth-stage company can make. Done right, this person can accelerate your brand, unify your story, and drive measurable revenue growth. Done wrong, you can burn through budgets, stall your pipeline, and erode trust internally and externally. […]

From startups to established brands, here’s how to decide whether to invest in HR or partner with a recruiting agency like Good People. Hiring is one of the biggest investments a company makes. But deciding how to hire—whether to build an internal HR team or partner with a recruiting agency like Good People, who can […]

And Why Paying People What They’re Worth Is Always the Better Move We see it all the time: companies looking to hire the best possible candidate… for the lowest possible price. Maybe you’ve been there. You’ve got a dream list of skills, experience, and attitude—but when it comes time to talk numbers, there’s hesitation. “Can […]

Your product can be great, your retail strategy airtight, but if your creative isn’t on point, your brand won’t stand out. In CPG, design and storytelling are often the difference between becoming a household name and getting lost on the shelf. That’s why building the right creative team is one of the smartest investments you […]

And why your words matter more than you think. Let’s get one thing straight: sounding smart isn’t about using big words. It’s about using the right words. And as a leader, the way you speak carries weight. Every Slack message, Zoom call, and team meeting shapes how people perceive you—and how they trust you. But […]

From strategy to storytelling—who you hire shapes how you grow. Building a brand in the health and wellness space isn’t just about beautiful packaging or an active Instagram—it’s about trust. Your marketing team is the voice of your brand, the translator of your values, and the engine behind your growth. And in a saturated industry […]

The Fine Line Between Being Liked and Being Respected as a Leader Here’s the truth: leadership is lonely sometimes. Especially if you care. You want your team to trust you. To come to you. To like you, even. But you also need to lead—set the pace, make the hard calls, and sometimes say no. And […]

Let’s be real: great employees don’t just leave for more money. They leave for better leadership, more growth, and workplaces that actually work for them. In 2025, with career mobility higher than ever and expectations continuing to evolve, employee retention can’t be reactive. If you want to keep your best people, you have to design […]