Building a brand in the beauty wellness, or CPG space takes more than a great product and a killer aesthetic. You need marketing talent that understands the nuances of consumer behavior, retail vs. DTC strategies, and how to turn casual browsers into lifelong customers. Whether you’re a founder hiring your first full-time marketer or scaling […]

Hiring the right people is one of the most important things a company can do—but even the best businesses make costly mistakes that impact growth, culture, and retention. And there’s one hiring mistake that stands above the rest: hiring based on gut instinct instead of a structured, strategic process. This mistake leads to bad hires, […]

When people hear “employer branding,” they might think of logos, colors, and visual identity. While those elements contribute to a company’s overall brand, employer branding goes much deeper. It’s about how your company is perceived as a workplace—what employees, candidates, and even the public think about working for you. A strong employer brand reflects your […]

The rise of AI in the workplace has many companies wondering: How will this impact hiring, job roles, and productivity? While AI won’t eliminate entire positions, it will reshape how we work—automating repetitive tasks, enhancing decision-making, and redefining job descriptions. The key for hiring managers isn’t to fear AI but to embrace it as a […]

If the past few years have taught us anything, it’s that crises don’t come with a heads-up. From natural disasters to unexpected world events, businesses are navigating an unpredictable landscape. So, here’s the big question: Is your team ready to roll with whatever comes next? Let’s make sure the answer is a confident yes—without making […]

Natural disasters, like the ongoing LA fires, bring devastation and heartbreak to our communities, leaving individuals and businesses grappling with immense challenges. We want to offer our deepest condolences to anyone who has lost their home or business in the fires. As a Westside LA-based company, our hearts are with our beautiful city and everyone […]

The job market in 2025 is shaping up to be more competitive than ever. Candidates hold more power and influence in choosing their ideal roles, and they’re clear about their priorities. To attract and retain top talent, employers must understand what candidates truly want and align their offers accordingly. Here’s what you need to know […]

As we head into the holiday break, we want to wish you a very Happy Holidays from the team at Good People! The holiday season often brings a natural slowdown in business activity, making it the perfect time for employers and managers to get ahead on planning for the upcoming year. While your competitors might […]

As the year draws to a close, it’s the perfect time to reflect on your team’s performance, celebrate successes, and set the stage for a successful 2025. Whether you’re leading a small team or managing a large organization, taking a thoughtful approach to evaluation and goal-setting can make all the difference. Your Go-To Guide for […]

Leadership often involves navigating tough conversations—whether it’s managing team dynamics, resolving conflicts, or negotiating with partners and clients. The book Never Split the Difference by Chris Voss, a former FBI hostage negotiator, offers invaluable techniques to help leaders approach these challenges with confidence and skill. PURCHASE BOOK ON AMAZON> At Good People Recruiting, we believe […]