Hiring executive leadership isn’t just about experience—it’s about alignment. For brands built on purpose, not just product, it’s crucial to find leaders who care about your mission as much as you do, and who know how to scale it with integrity.
Whether you’re hiring a COO, CMO, or Head of People, here’s how to approach executive hiring the right way—so you don’t just fill a seat, you elevate the brand.
1. Lead With Purpose, Not a Title
Before you write a job description, get clear on what this executive needs to accomplish—and how that ties directly to your mission. What does success look like in 6, 12, or 24 months?
Avoid recycling corporate templates. Build the role around what your brand actually needs to move forward.
2. Find Leaders Who Think Like Owners
You don’t want someone who’s just clocking in. You want someone who thinks about your business like it’s their own.
Look for:
- Candidates who ask smart, curious questions about your mission and customers
- A track record of entrepreneurial thinking—even inside larger orgs
- Passion for the space (especially if you’re in wellness, sustainability, or purpose-led CPG)
3. Don’t Mistake Prestige for Fit
Big names on a resume are impressive, but they don’t guarantee chemistry. Dig deeper:
- Can this person lead in a resource-constrained environment?
- Are they willing to roll up their sleeves?
- Do they value transparency, agility, and community?
4. Make the Process Reflect Your Culture
Top candidates are interviewing you, too. If your brand is people-first, thoughtful, or creative—your process should feel like it.
That means:
- Clear communication at every step
- Conversations that go deeper than just KPIs
- Opportunities for candidates to meet your team, not just your leadership deck
5. Use Your Recruiter as a Strategic Partner
At Good People, we help mission-driven brands make executive hires that last—not just look good on paper. We:
- Help define the role based on what your business really needs
- Vet for values and capabilities
- Deliver a curated, aligned shortlist—not a stack of resumes
Final Thought:
Hiring executive leadership is one of the most important decisions you’ll make as a founder or leader. Don’t rush it. Don’t default to the obvious pick. Hire the person who will lead with you, not just for you.
Looking to hire your next executive with care and clarity? Reach out to Good People—we’ll help you find leadership talent who aligns with your mission, understands your brand, and is ready to grow with you. Contact us here.
