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Most growth-stage brands get this decision wrong. Here’s a clear framework for when to promote vs. hire — and what it costs to choose poorly.
The fastest-growing companies in the consumer goods industry often hit the same wall. They grow sales quickly, expand into new retail channels, and launch new products, but hiring cannot keep pace. That gap creates pressure across the entire business. Sales teams struggle to manage retailer relationships, marketing departments fall behind on campaigns, and supply chain […]
